Helping your destination visitors get lost can be a good thing, apparently! I had an opportunity to work with one of our partners on an innovative campaign inviting visitors to do just that. The campaign, “Get Lost in Loudoun,” is aimed at getting a younger demographic to ditch their technology and the daily grind for… Read more »
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Does My Reality Need to be Augmented?
The term “augmented reality” meant something completely different in my college days than it does today (I will spare you the details). Augmented reality is the term used to describe combining or superimposing computer generated information on top of a real world view. The name certainly doesn’t sound as cool and as promising as it… Read more »
3 Must-Know Things About Mobile Web for DMOs
Don’t delay, now is the time to develop a mobile strategy if you haven’t done so already. Educate yourself about the pros and cons of mobile apps and mobile websites and how each may play a part in your strategy.
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