Some Cool QR Code Examples By now they are old news. Most everyone has at least seen examples of QR codes either in use or in an article like this one. The first image that comes to mind when most people think of a QR code is the standard black and white square. With some… Read more »
Posts Categorized: Tips for Tourism
Mobile App or Mobile Web Site?
Are you like many destinations that have been holding out and waiting to decide on how and when to get started in mobile marketing? I hate to be the bearer of bad news but time is against you. The mobile trends fueled by Steve Jobs and Apple’s innovative mobile products are surpassing all previous adoption… Read more »
Are You Prepared to Inspire Your Next Generation of Visitors?
The next generation of travelers coming of age has a very different set of expectations from your current and past customers. Those differences will require a dramatic shift in how you inspire them to visit your destination.
Helping Your Destination Visitors Get Lost – Innovative Marketing for DMO’s
Helping your destination visitors get lost can be a good thing, apparently! I had an opportunity to work with one of our partners on an innovative campaign inviting visitors to do just that. The campaign, “Get Lost in Loudoun,” is aimed at getting a younger demographic to ditch their technology and the daily grind for… Read more »
Does My Reality Need to be Augmented?
The term “augmented reality” meant something completely different in my college days than it does today (I will spare you the details). Augmented reality is the term used to describe combining or superimposing computer generated information on top of a real world view. The name certainly doesn’t sound as cool and as promising as it… Read more »
3 Must-Know Things About Mobile Web for DMOs
Don’t delay, now is the time to develop a mobile strategy if you haven’t done so already. Educate yourself about the pros and cons of mobile apps and mobile websites and how each may play a part in your strategy.
Lady Gaga, Chinese Food, Tattoos, and Destination Marketing
The widespread use of QR tags is quickly establishing them as an essential element of integrated marketing campaigns and in particular for destination marketing. To use QR tags successfully you need a robust, easy to use, mobile content delivery platform.
Are Your Website Visitors Moved, or Are They Moving On?
Online, you only have moments to make an impact. If your visitors aren’t moved, they’re moving on. Evoking emotion with purpose in your website design is the key to inspiring your visitors.
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